An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies

Research output: Contribution to report/book/conference proceedingsIn-proceedings paperpeer-review

Authors

  • Gulcin Buyukozkan
  • Gizem Cifci
  • Da Ruan

Documents & links

Abstract

Mass customization (MC) relates to the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs. There exist different strategies for the degree of customization in product development. Determining the right strategy of customization is essential to the competitiveness of a company. To support managerial decision making, this paper proposes an integrated strategic evaluation framework based on the fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) and the fuzzy Analytic Network Process (ANP) to assess effectively MC strategies in product development process with a real case study.

Details

Original languageEnglish
Title of host publicationComputational Intelligence – Foundations and Applications
Place of PublicationSingapore, Singapore
Pages229-235
Volume1
Publication statusPublished - Aug 2010
EventThe 9th International FLINS Conference - FLINS2010, Chengdu, China
Duration: 2 Aug 20104 Aug 2010

Publication series

NameComputer Engineering and Information Science
Number4

Conference

ConferenceThe 9th International FLINS Conference
Country/TerritoryChina
CityChengdu
Period2010-08-022010-08-04

Keywords

  • fuzzy decision making, mass customization, fuzzy analytic network process

ID: 98411