Codebook for frame analysis of nuclear fusion

This document is a Codebook for frame analysis of nuclear fusion. The coding method will follow explicit rules of coding and will enable large quantities of data to be categorized. The aim of this research is to gain more insight into the public understanding of fusion by studying the media frames of this nuclear technology in classic news media, such as newspapers, press releases or magazines. The following frames of nuclear fusion are identified and instructions for coding are given: Fusion is sun on the Earth; Fusion is Pandora’s box; Victories in stages; Fusion or illusion; Fusion as a social political and/or economical game; Fusion as a natural process in stars and frame Fusion on Earth.